Overview

I designed a mobile-first advertising campaign to support the launch of L’Oréal Matrix’s new haircare range, with a focus on increasing awareness and encouraging customer engagement.

What I Did

Alongside the core mobile ads, I created a range of supporting assets including flyers, vouchers, EDMs, digital assets, animation, and an interactive “spin the wheel” experience. All elements were designed to work together as a cohesive campaign across multiple touchpoints.

Challenges & Outcome

The main challenge was maintaining consistency across multiple formats while keeping the experience mobile-friendly. This was solved through a clear visual system and simplified interactions, resulting in an engaging campaign that encouraged participation and supported the product launch.