Packaging Design Case Study – The Bishop’s Finger

I recently created a craft beer packaging concept called The Bishop’s Finger, developing the full brand identity and illustration system from the ground up.

The idea was inspired by something personal — Friday nights growing up. My dad and uncles would share a few beers while turning their garages into their own “home-style pubs.” Big personalities, strong stories, and a proper sense of character.

That feeling of heritage and camaraderie became the foundation of this brand.

For this project, I developed:

• A complete branding system

• Logo and typographic direction

• Custom illustrated hero mark

• A scalable packaging range across cans, bottles and merch

Each variant has its own personality while maintaining a bold, consistent shelf presence.

Great packaging doesn’t just attract attention — it communicates story, positioning, and personality in seconds.