Freelance Graphic Designer Portfolio | Luke Addison

Print Design

Crafting print assets that communicate ideas with clarity and impact.

Designed a seasonal Ramadan catalogue for The Body Shop, showcasing curated gift sets and product collections for the holy month. The catalogue balances clear product presentation with culturally relevant, warm visuals while staying true to The Body Shop’s ethical and natural brand identity.


The final outcome supports seasonal gifting and retail storytelling, helping customers easily discover thoughtful, Ramadan-ready products.

Fragrance Wheel

A custom-designed fragrance wheel created to help customers quickly understand and compare what each scent offers. By organising key aroma characteristics into an intuitive visual format, the wheel makes it easy to explore fragrance families and identify preferences at a glance.

ANC Brand Brochure — Z-Fold Leaflet


Good design should make complex information feel effortless.

This brochure was designed to organise detailed supplement information into a clear, easy-to-navigate format using strong typography, structured layout, and consistent brand styling.


All product visuals were created using Adobe Firefly techniques — no traditional product photography required.

PulpRiot Flyer

This flyer was created to reflect Pulp Riot’s rebellious attitude toward hair colour and self-expression. The design leans into bold typography, high contrast, and controlled chaos to mirror the brand’s refusal to follow traditional beauty rules. I wanted the layout to feel loud, unapologetic, and disruptive — echoing how Pulp Riot encourages artists to experiment, break boundaries, and treat hair as a form of creative protest rather than conformity.

Rep & Reform Flyer

This flyer explores the idea of reform through structure and clarity. Strong layouts and controlled typography were used to reflect discipline, growth, and transformation, aligning the visual language with Rep & Reform’s focus on progress and purpose.