For L'Oréal Matrix's "Tone on Tour" campaign, I led the design of a custom tour bus that highlighted their new tonal control products. I handled everything from the interior to the exterior, making sure it stood out on the road as it traveled across the UK. On top of that, I created both print and digital assets to keep the look and feel consistent across all platforms. The end result was a bold, cohesive campaign that turned heads and spotlighted L'Oréal Matrix’s latest products.