Hercules Supplements — Packaging Refresh
A bold brand and packaging concept for Burn of the Gods.
Developed in response to a design brief for Hercules Supplements, this concept explores a refreshed brand identity and packaging design for their Burn of the Gods supplement.
The aim was to create a stronger, more contemporary shelf presence while retaining the bold, high-energy character of sports nutrition. The design brings together a refined logo, striking typography, custom icons and supporting graphics across a complete front and back label.
Product mock-ups and presentation artwork show how the refreshed identity comes together on the finished packaging.
Concept project created as part of a design selection process.
