​​​​​​​I had the exciting opportunity to lead the rebranding efforts for Australian NaturalCare (ANC). Our goal was to transition the company from its original name, “Australian NaturalCare," to a more concise and contemporary identity, abbreviated as "ANC.” The decision to simplify the name stemmed from our belief that the old logo had become outdated and could benefit from a fresh, modern approach.

In addition to the name change, we made significant improvements to the packaging design. Previously, Australian NaturalCare used brown bottles with non-recyclable gold lids. To align with ANC’s commitment to sustainability, we opted for a complete transformation. The new packaging design features sleek white bottles adorned with the updated branding, labels, and label category colors. Not only does this new look enhance the visual appeal of the products, but it also reflects ANC’s dedication to environmental responsibility.